Marketing is only as effective as its execution. The message being communicated to future and existing guests, and how it is sent, can make or break campaigns. In this blog,…
Marketing
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You’ve created a wonderful story. Now it’s time to sell it – advertise on digital channels, get found through a search or build advocates. Hotels and accommodation providers can no…
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FeaturedMarketing
Tips & tricks: how to set up a successful WhatsApp strategy for your hotel?
17 February 2021Follow these simple ideas and tips to create a powerful WhatsApp marketing strategy for your hotel or accommodation property and increase your bookings. Now owned by Facebook, WhatsApp marketing is…
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The digital world is extremely dynamic and to be successful all hoteliers and accommodation providers need to keep up with the changes. Becoming conversant with the basics of digital marketing…
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Covid-19 has left most hotels with significantly smaller teams as they tide through the crisis, including marketing teams. This doesn’t mean a reduction in marketing needs. What does this reduced…
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FeaturedMarketing
10 Tips for Hotels to Tap into the Fastest Growing Trend of Digital Nomads
5 February 2021The COVID is pushing digital nomads as the fastest growing trend today. Digital nomads are remote workers who typically work while travelling to different locations. Hospitality expert Are Morch shares…
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The global pandemic’s restrictions meant that we have all spent a lot of time indoors. During this time social media has been embraced in a new way – to…
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FeaturedMarketing
10 social media mistakes hotels can avoid, especially in times of crisis
21 October 2020Before you dismiss social media as being ineffective, revisit your strategy, especially now. Are you making these common mistakes? Social media is an invaluable tool in a property’s arsenal nowadays,…
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Use this pause in travel to drive valuable content and ramp-up preference for your brand. International travel may have come to a standstill, but people are still dreaming of their…
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Connecting with your audiences with the right kind of message is important on social media. This blog shares some tips to help you stay on the right side of social…