Marketing

It’s time to look into the crystal ball and see what the travel and hospitality industry can expect in 2022. For this blog we ditched the crystal ball and relied…

Have you picked up running and optimising your Facebook marketing? Let’s look at some common mistakes advertisers make and how to avoid them. You spend a ton of money on…

A lot more shareable and engaging, video – more recently short-form video – has taken over social media platforms. So, how can you leverage short-form content to grow your business?…

Whether you do it yourself or decide to hire an agency to drive your SEO efforts, an audit is a good place to start. Where is your hotel website at…

Guest behaviours have dramatically changed with the pandemic. How has your strategy evolved with this shift? In this blog, we look at some hospitality trends arising from the pandemic and…

If you fancy bringing some of the 700 million users of Instagram on an Insta-Holiday to your place, then yes, it is for you. You can do wonders by doing…

Guest writer Cooper Jitts from TALK Agency shares the importance of Evergreen content in today’s time and why its important for a hotel website to increase conversions. In the world…

Storytelling is an art form that marketers use every day to convey core brand messages to their audience, and ideally, to attract more customers for the long haul. Practice, however,…

OTAs are powerful marketing machines that provide hotels and vacation rentals great online exposure. But this exposure comes at a cost. Online travel agents (OTAs) form an integral part of…

Marketing is only as effective as its execution. The message being communicated to future and existing guests, and how it is sent, can make or break campaigns.  In this blog,…