Tips & Trends

Like every other marketing channel, the email marketing landscape is constantly changing. Let’s take a look at the latest tips to stay ahead in this game. 1.    Get personal Let’s get…

How ready is your hotel’s website for Google’s latest algorithm change – page experience? Are you ready for yet another update from Google?  The page experience. This time, the search…

Understanding which customer groups drive the greatest value is critical to the success of your revenue management strategy. Before sophisticated marketing and advertising technologies existed, the “spray and pray” method…

According to a Google study 52% of travellers visit a hotel website after seeing it on an OTA, and 20% of direct bookings occurred after a hotel was found on…

A year since the first of many lock-downs, with masks, sanitizers and social distancing our new world reality, the hotel industry still finds itself in limbo.  Travel bans, guest restrictions,…

COVID-19 changed everything, including revenue management strategies. No longer just a trend analysis of past data, revenue management today is about how “real-time” your pricing is. A year of dramatic…

In this blog we look at what a contactless guest means, why it matters and how you can get your property up to speed on it. Far from a trend,…

Knowing who you’re up against is half the battle won. According to research, correct positioning against the right competitors can bump up the success rate by 50%. But how do…

All hoteliers want more direct bookings more than any type of bookings because at the end of the day that is full profit going directly into their pockets with no…