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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
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      6 Xu hướng mạng xã hội mà…

  • Tips & Trends
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      Find Your Fit: The Smart Way to…

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STAAH Unveils the Top Online Booking Channels of 2024 Across the Globe

8 January 2025
top online booking channels 2024 - Global

STAAH, a leading technology company helping hoteliers unlock their full revenue potential, has unveiled its list of distribution channels that brought the highest number of bookings to hotels over the past year. The list is based on hotel reservations that have passed through the STAAH channel manager across its network of 500+ integrations across the world.


Reaffirming the value of having a diversified hotel distribution strategy, the lists of the top-performing booking channels for different regions feature a range of both B2B and household consumer channels – from OTAs to hotel websites, wholesalers and global distribution systems.

“Our data highlights the willingness of hoteliers to adopt both new and established methods to attract modern guests, as they pursue a more holistic hotel commerce strategy to sell, market, manage and grow their business,” says Tarun Joukani, Director, STAAH.

Top Regional Distribution Channel Highlights

Highlights of the top distribution channels across the regions include:

  • Continued dominance of OTAs that influence every stage of trip planning and booking. Global giants, including Booking.com, Expedia and Agoda feature high. Regionally strong and niche OTAs such as GoMMT in India and Sri Lanka, Traveloka and Tiket.com in Southeast Asia and Pitchup.com in United Kingdom also make the top list. Trip.com has made gains across multiple regions as well as leading bed bank, Hotelbeds. Airbnb continues to feature on the top 10 list, although it slipped in rankings across regions.
  • Direct bookings via STAAH SwiftBook are inching closer to the top spot, holding the number two rank in New Zealand, number four in India and United Kingdom. The rise of direct bookings reflects the grown investments among hotels in their websites, including their booking engines and payment options, and the specialist conversion tools they connect with.
  • Strong growth in B2B OTAs, including Tourplan in New Zealand and Hotelbeds in multiple regions. STAAH GDS growth in almost every region shows global distribution systems are consistently performing well.
  • Almost every region has a new cohort of distribution channels making it to the top list, showcasing the openness of hotel businesses to employ a broader, multichannel approach as a way of connecting with more niche or harder-to-reach customer segments.

“We’re living in a new era of hotel guest – travellers who are more evolved when it comes to booking behaviours and preferences,” says Tarun. “Accommodation providers that continue to adopt a more holistic online commerce strategy, consisting of both new and established methods, can expect to connect better with these guests and get ahead of the curve.”

Dive into the detailed infographics below to see which distribution channels led the way in driving revenue for hotels globally over the past year.

 

Australia

Top Online Channels Australia

Top 10 Online Channels 2024 – Australia

India

Top Online Channels India

Top 10 Online Channels 2024 – India

Indonesia

Top Online Channels Indonesia

Top 10 Online Channels 2024 – Indonesia

Malaysia

Top Online Channels Malaysia

Top 10 Online Channels – Malaysia

Middle East

Top Online Channels Middle East

Top 10 Online Channels 2024 – Middle East

New Zealand

Top Online Channels New Zealand

Top 10 Online Channels 2024 – New Zealand

Philippines

Top Online Channels Philippines

Top 10 Online Channels 2024 – Philippines

Singapore

Top Online Channels Singapore

Top 10 Online Channels 2024 – Singapore

Sri Lanka

Top Online Channels Sri Lanka

Top 10 Online Channels 2024 – Sri Lanka

Thailand

Top Online Channels Thailand

Top 10 Online Channels 2024 – Thailand

United Kingdom

Top Online Channels United Kingdom

Top 10 Online Channels 2024 – United Kingdom

Vietnam

Top Online Channels Vietnam

Top 10 Online Channels 2024 – Vietnam

STAAH Unveils the Top Online Booking Channels of 2024 Across the Globe was last modified: August 18th, 2025 by Nashi Dasgupta

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