Digital disruption is not just a buzz term. It’s a reality in the travel and hospitality industry today.
Look at Airbnb. It has changed the way we book accommodation, giving power to the customer who can book into anyone’s spare room – literally! For accommodation providers, this spells a need to ramp up online marketing efforts.
There is a Kiwi company that is making it easy for operators to do this – STAAH.
STAAH opens up an accommodation provider’s inventory (or rooms) to more than 200 online channels. As hospitality businesses world over strive to keep multiple rooms occupied, isolated listings on a few online travel agency (OTA) sites (i.e. booking.com) is simply not enough. They need the power of a STAAH channel manager to be seen and booked.
A dynamic, cloud-based platform, the STAAH channel manager allows accommodation providers to make updates easily and in real time across multiple OTAs, reaching millions of potential guests with very little effort. Following a user-first approach to technology, clients who use STAAH products love them for its ease-of-use. You don’t have to be a geek to master it!
STAAH’s online distribution marketing repertoire doesn’t end there. Included in its product suite is a website booking engine, gift voucher management system and an online reputation management tool. Together, or used in parts, each of these are designed to enable properties to unleash their online potential.
STAAH has turned digital disruption into an opportunity to scale its business. Its agile approach to technology development with an objective of adding value has made its products invaluable for accommodation providers of all sizes. In addition to its cutting-edge technology, affordability, reach and a stellar service has made it a preferred choice for many. In less than 10 years, STAAH has managed to partner with more than 4000 properties across 60+ countries, handling in excess of 700,000 room nights every month (4.5 million bookings annually!).
STAAH was recognised for developing effective and long-standing partnerships in India with NZTE’s Innovation Showcase Award in 2016. In the same year, it was also chosen as one of the finalists in the Westpac Business Innovation Awards.