"digital marketing"

Guest behaviours have dramatically changed with the pandemic. How has your strategy evolved with this shift? In this blog, we look at some hospitality trends arising from the pandemic and…

Storytelling is an art form that marketers use every day to convey core brand messages to their audience, and ideally, to attract more customers for the long haul. Practice, however,…

Marketing is only as effective as its execution. The message being communicated to future and existing guests, and how it is sent, can make or break campaigns.  In this blog,…

Want to tell stories about your hotel or resort in an engaging and cohesive way to increase bookings? Guest writer and award-winning hospitality photographer Mauro Risch shares his tips. When…

The COVID is pushing digital nomads as the fastest growing trend today. Digital nomads are remote workers who typically work while travelling to different locations. Hospitality expert Are Morch shares…

Use this pause in travel to drive valuable content and ramp-up preference for your brand. International travel may have come to a standstill, but people are still dreaming of their…

Content marketing for the hotel industry is really important as it is the core of any successful digital marketing campaign and can be really helpful to attract potential guests. WHAT…

Marketing is no rocket science. While the general notion is that marketing can be expensive, time-consuming and hard to learn and implement, new-age tools (a lot of them even free)…

We may not have the crystal ball, but it’s hard to miss these trends that are likely to be shaping your marketing come 2020 and beyond. 1. The future is…

A marketing funnel is a journey that takes a potential guest from discovering your hotel to making a booking. Repetitively. Traditionally a marketing funnel is a cone that you fill…