"marketing"

Understanding which customer groups drive the greatest value is critical to the success of your revenue management strategy. Before sophisticated marketing and advertising technologies existed, the “spray and pray” method…

According to a Google study 52% of travellers visit a hotel website after seeing it on an OTA, and 20% of direct bookings occurred after a hotel was found on…

A year since the first of many lock-downs, with masks, sanitizers and social distancing our new world reality, the hotel industry still finds itself in limbo.  Travel bans, guest restrictions,…

Efficient distribution is fundamental for the long-term health of your hotel. Let’s look into an efficient hotel distribution strategy, that enables the building of an optimal channel mix and tips…

Among the many noticeable changes in the last 12 months has been people’s approach to gifting. Google reported an 80% increase in searches for “online gifting” from 2019 to 2020…

It’s the biggest news since COVID brought the tourism industry across both sides of the Tasman to a grinding halt. How prepared is your hotel or vacation rental to welcome…

In this blog we look at what a contactless guest means, why it matters and how you can get your property up to speed on it. Far from a trend,…

Knowing who you’re up against is half the battle won. According to research, correct positioning against the right competitors can bump up the success rate by 50%. But how do…

You’ve created a wonderful story. Now it’s time to sell it – advertise on digital channels, get found through a search or build advocates. Hotels and accommodation providers can no…