"marketing"

From calm to manic and dripping in numbers, we take a peek into just another crazy day in the work life of Elizabeth  Bradley, Reservations & Yield Manager at The…

The hotel distribution technology is a complicated beast. Plus, it changes constantly. Let’s take a look at this complex ecosystem and its key elements. Online Travel Agents and Metasearch The…

Artificial intelligence (AI) now infiltrates every element of the travel process. Today, website chatbots, personalized search platforms, and in-room virtual assistants are being deployed to improve customer engagement, boost conversion…

Facing visibility problems on the Global Distribution System (GDS) is not uncommon. You can change this by partnering with the right consortia and getting the most out of your GDS…

Every so often your property may get itself into a situation where you have too many promotions on the go. Some may not work, others are duplicated and a select…

Emerging from the internet clutter and reaching your target audience via social media is becoming increasingly difficult. One evergreen cut-through is running competitions. Let’s look at some promotion ideas to get you on…

It’s true what you read. Go-MMT offers zero commission rates to its hotel partners. Here’s everything you need to know about it. What Is Zero Commission Rate? This is a…

We caught up with STAAH partner, Zen Rooms’ founder Kiren Tanna, on the budget accommodation provider’s rise to the top. They hope to be the biggest budget hotel brand in…

If you’re getting more international bookings, it is time to take your hotel website global to markets that are getting business. Let’s see how to do this, and how it…

Are you worried about the alarmingly high drop-off rates at the booking stage? You’re not the only one. 81.6%* of online travel bookings are abandoned according to a survey –…