"social media"

Google Analytics is arguably one of the most powerful web analytics applications available today whether you are an expert or just a beginner. And even better, it’s entirely free! The…

Since hoteliers get the majority of their bookings through online channels, online reputation management is super important. Travellers are coming across countless user reviews about your hotel through search engine…

It’s no surprise that hotels and travel brands are winning on Instagram. With its core focus on sharing visually engaging photography, Instagram is one of the ideal places for hotels…

Do-good programs abound in the hospitality spectrum. It’s inherent to this industry. But, should this act fit into a hotel’s wider marketing strategy? Carly Sells from Charity Escapes explores. Hospitality…

One of the most sought after relics in the search engine marketing realm is the coveted backlink. Essentially, a backlink is a link from another website back to your own.…

No, we aren’t meaning a juggling act or rolling their tongue into a ‘W’. We mean, do they have any specific skills that your hotel marketing could benefit from? You’d…

It is a fact that repeat customers bring the biggest chunk of revenue for your hotel. And large hotel chains have invested a lot of time and money researching on…

A number of key trends will have an increased impact on your ability to drive direct hotel bookings. This includes the travellers’ shift to mobile, direct bookings facilitated through meta…

Hotel owners can now no longer ignore the need for an integrated online booking engine. With such a large proportion of business and leisure travel researched and booked online, if…