"social media"

A marketing funnel is a journey that takes a potential guest from discovering your hotel to making a booking. Repetitively. Traditionally a marketing funnel is a cone that you fill…

Creating videos (or a series of them) to tell your story is a no-brainer; particularly catchy, promo videos. But how exactly do you move from wanting a killer promo video…

If you haven’t made a New Year resolution yet, start now by quitting one – or more – of these bad habits. Good news is, they’re not hard to ditch.…

Are you knee-deep in your 2019 plans for still to make a start? Wherever you are in the process, here are some trends and tools that should be top of…

[apester-exclude-playlist] Not everyone has deep pockets to splash out on an ever-growing list of marketing tools. Luckily, there are some free tools that do a great job of helping you…

[apester-exclude-playlist] If a guest has a good experience at your property, they’ll tell a friend or family. Chances are these people might want to check you out themselves. This cycle…

More than half a century on, bots are finally beginning to win. Let’s explore why you need to give these ‘human wannabes’ a go? 25-year old Mary is looking to…

Artificial intelligence (AI) now infiltrates every element of the travel process. Today, website chatbots, personalized search platforms, and in-room virtual assistants are being deployed to improve customer engagement, boost conversion…

Every so often your property may get itself into a situation where you have too many promotions on the go. Some may not work, others are duplicated and a select…

If you’re looking to grow your property’s revenue, hotel group sales is something you cannot ignore. Hospitality sales expert and popular columnist, Doug Kennedy, shares ideas that will make your…