"social media"

Virus struck and doing everything to save your business, do you suddenly find yourself taking the digital marketing reins but don’t know where to begin? Firstly, you’re not the only…

Content marketing for the hotel industry is really important as it is the core of any successful digital marketing campaign and can be really helpful to attract potential guests. WHAT…

Travel and hospitality as we know it has changed – for good as most experts would say. How you manage and adapt to this change is critical to survival. Shrouded…

As the hotel distribution landscape continues to evolve and complexities and costs grow, effective hotel distribution and pricing strategies are more important than ever. Gone are the days where travel…

For hoteliers, gift vouchers present an instant injection of cash into (now) ailing businesses. For guests, the offers are almost too tempting to resist. Almost 30-35% of online gift vouchers…

We hear the word everywhere, but what does it really mean for hospitality business owners and why should we try and incorporate sustainability in a guest’s experience? The aim is…

An essential part of any hotel/motel is how it makes its revenue and the different distribution channels that contribute to this pot of revenue. And yet, many business owners dislike…

COVID-19 has disrupted the disrupter of the hospitality industry. Can vacation rentals recover from this pandemic? How? Much like traditional hotels and motels, vacation rentals are bleeding and economies around…

There’s never been a better time to learn a new skill or brush up on your knowledge of a certain topic. Free online courses during this period are proving to…