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As a hotelier, there’s not much that’s more important to your business than guest satisfaction. It drives rate, fills rooms, improves rankings, and keeps your property ahead of the competition. …

A Complaint is like a Carrot The ‘Carrot Model’ is an analogy to help understand the root cause of complaints and win customers’ love. Developed by Hospitality expert Doug Kennedy,…

The modern world offers guests more options than ever before. But what is it about historic hotels, that skews their decisions in its favour? Modern travellers are constantly in search…

Technology nowadays is indispensable to businesses. It is how they survive in such a competitive market. Hotels can no longer do without digital solutions because this is how travellers are…

Distribution plans need diversified strategies to cater to seasonal changes. A well-thought-out action plan helps maintain healthy levels of demand all year long. Seasonal changes affect occupancy rates. The slow…

We may not have the crystal ball, but it’s hard to miss these trends that are likely to be shaping your marketing come 2020 and beyond. 1. The future is…

Move over millennials and boomers. Generation Z has rolled into a cyber town. It’s time to shift your marketing gears to reach and woo this new segment of progressive and…

Why do you create content? To drive readers to an action that leads them closer to your conversion – your business goal. Let’s look at some tips to help you…

Seeing bookings slow down because of seasonality can be hard. It doesn’t have to be. Here are some marketing and revenue management tips to lift hotel occupancy and maintain revenue…

A marketing funnel is a journey that takes a potential guest from discovering your hotel to making a booking. Repetitively. Traditionally a marketing funnel is a cone that you fill…