Basic revenue management strategies comprise of market understanding and competitor awareness, segmentation and price optimization, pricing strategy, forecasting and yield management. Guest writer Benjamin Verot from HotelMinder shares his tips…
As the worst effects of the COVID-19 pandemic ends, many indicators point to travel coming back—with a vengeance—as people look to explore new destinations or revisit reliable favourites. If things…
After being stuck at home for what seems like forever, people are hitting domestic hotspots in droves. #revengetravel is trending. Here’s what you need to know. What is revenge travel?…
Understanding which customer groups drive the greatest value is critical to the success of your revenue management strategy. Before sophisticated marketing and advertising technologies existed, the “spray and pray” method…
According to a Google study 52% of travellers visit a hotel website after seeing it on an OTA, and 20% of direct bookings occurred after a hotel was found on…
A year since the first of many lock-downs, with masks, sanitizers and social distancing our new world reality, the hotel industry still finds itself in limbo. Travel bans, guest restrictions,…
The global pandemic’s restrictions meant that we have all spent a lot of time indoors. During this time social media has been embraced in a new way – to…
Hoteliers and everyone else in the travel and hospitality industry are tasked with not just attracting guests, but also convincing people that it is safe to travel and win back…
In the near future or far, the COVID-19 pandemic has fundamentally altered the travel and hospitality industry. Let’s understand what some of these changes are – and what they could…
If 2020 is anything to go by, trends are an educated guess. What really happens isn’t for anyone to know in advance. Except perhaps Nostradamus. Here are some trends we…