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      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

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STAAH Blog

  • Home
  • MANAGEMENT
    • The Role of a Hotel Revenue Manager:…

      Why Every Hotel Needs a Channel Manager…

      Program Konsorsium Hotel: Bagaimana, Mengapa & Berapa…

      โปรแกรม Hotel Consortia: อย่างไร ทําไม และค่าใช้จ่ายเท่าไหร่?

      ตัวจัดการช่องทาง Channel Manager คืออะไร และทำไมผู้ให้บริการที่พักจึงจำเป็นต้องมี?

  • Marketing
    • Google Can Now See Your Instagram Posts…

      Smart Hotel Distribution: What Every Hotelier Needs…

      The Ultimate Guide to Turning Negative Reviews…

      6 Social Media Trends Hoteliers Must Leverage…

      ไอเดียโพสต์โซเชียลมีเดียที่กําลังมาแรงสําหรับโรงแรมในปี 2025

  • Tips & Trends
    • From Click to Confirmation: How to Create…

      Google Can Now See Your Instagram Posts…

      AI is Planning Your Guests’ Trips, Is…

      Hotel Booking Ecosystem: How Everything Connects

      5 OTA Mistakes That Could Be Hurting…

  • News
    • STAAH Tech Fortifies Online Business Operations of…

      GCC Hotel & Club sees 15% revenue…

      Thoughtful Thursday – Building an Inclusive Future:…

      STAAH Product Updates You Can’t Miss –…

      Thoughtful Thursday – A Technical Guide to…

  • Success Stories
    • Gilmer Apartment Hotel: Driving Direct Bookings with…

      A Better Guest Experience Starts Here –…

      Scottish Hotel Blends Historic Charm with STAAH’s…

      Barham Bridge Motor Inn: A Fresh New…

      From traditional to tech: Thai resort’s online…

  • Resources
    • All BLAAH BLAAH @STAAH Connectivity News e-Books Events Podcast Quiz Testimonials Webinars

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      STAAH’s new eBook to guide hoteliers through…

      BLAAH BLAAH @STAAH with Captain Mihir Deepak…

      BLAAH BLAAH @STAAH with Dia Mirza

      BLAAH BLAAH @STAAH with Avijit Arya and…

      BLAAH BLAAH @STAAH with Mauro Risch

      Connect with Expedia – Expand Your Reach…

      Alexa+ could earn “top-of-the-funnel” spot in travel…

      STAAH & Hotelbeds: A Powerful Partnership Driving…

      EMPOWERING CHANNEL PARTNERS: THE POWER OF CONTENT…

      STAAH’s new eBook to guide hoteliers through…

      STAAH ReviewMinder Playbook

      STAAH GDS Playbook

      The Expert Guide to Drive More Direct…

      BLAAH BLAAH @STAAH with Suwamana Wahyu Putra…

      BLAAH BLAAH @STAAH With Matthias Dybing And…

      BLAAH BLAAH @STAAH with Vikramjit Singh and…

      BLAAH BLAAH @STAAH with Suhail Kannampilly and…

      STAAH Weekly Hospitality Quiz: 17 January

      STAAH Weekly Hospitality Quiz: 10 January

      STAAH Weekly Hospitality Quiz: 20 December

      STAAH Weekly Hospitality Quiz: 13 December

      The Domain Hotel and Spa, Bahrain

      Pramana Experience (Indonesia)

      Merusaka Nusa Dua, Bali (Indonesia)

      Acappella Suite Hotel (Malaysia):

      From Search to Stay: Maximize your Visibility…

      STAAH Webinar: From Search to Stay: Maximize…

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6 Tips to Optimize your Channel Manager and Maximize Revenue

4 December 2020
Optimize channel manager

If you optimize your Channel manager properly you can maximize revenue and see a better ROI. Having a Channel manager can make your online distribution and inventory management easy, save your time with updates in real-time, and increase online revenue, but there are so many things you might be missing out.


So are you making the most of your channel manager? Let us remind you of some steps hotels forget after connecting to a channel manager.

Top Channel Manager Optimization Tips to Boost Your Revenue

1 Have you Signed up for Key Online Channels?

This is extremely important to attract guests based on your target audience/market. Look beyond the big five or six online travel agents (OTAs) and identify the mix that could work best for your target market. If you’re a beginner at this and not sure about the mix, look at your competitors for inspiration. Who are they connected to? If you are unsure you can always ask your service provider support team to help you guide and choose the suitable Online Travel agents for your distribution channels.

Did you know STAAH Channel Manager connects up to 200+ Online travel agencies?

2. Complete Setup properly

Maximize revenue with channel managerAs soon as you’re connected to a channel manager, it is important to set up restrictions for the upcoming season – stop-sell, stop-sell limits, minimum stay, etc.)

You should load these for up to two years in advance and review them at least once in six months to ensure they’re working to your advantage.

Your STAAH account manager will explain how to set these up as part of your introductory training, but you can always get in touch with them if you want further advice.

3. Communicate with your OTA Account Manager

Channel manager optimization tipsAfter connecting with an OTA, touch base with your account manager there. They can help you with optimization on that channel, pushing promotions (especially during low season), and getting maximum returns. Remember, they want the booking as much as you do. You pay commission to your OTA partner so make the most from them since they can help you get more hotel bookings.

Communicating with them and measuring channel performance can help you to plan your marketing strategies.

4. Collaborate with Local Businesses

Channel manager for hotelsGuests are not buying only rooms; they’re buying experiences. In the leisure (and leisure) category this means looking outside your doors to activities and local businesses, operators who will partner with you for cross-promotions. Sell package deals and drive revenue.

With the new normal, a staycation is going to trend a lot, start thinking about promoting staycation offers and attract your local domestic guests.

5. Pay Attention to Your Channel Manager Reports

Increase hotel revenue online

These reports are a gold mine and at STAAH we make them pretty easy with visuals and insights. Make sure you act on them to improve your online revenue.

Look at trends; if the revenue is dropping, find out why? What was your most popular room booked? It may help you manage your room categories and their rates better. Check if your bookings are consistent with the average rate. If not, find out why and make amends. 

This can also be useful for your hotel revenue managers to forecast and decide future rates.

6. Leverage Special Occasions

Make sure you leverage special events such as School holiday seasons and festivals. Not only should you be incorporating it into your marketing with special packages, giveaways, and cross-promotions, you need to revisit your rates and restrictions on your channel manager for that duration. It is boom time and you need to ensure you get the best rates for your rooms.

Must Read: 8 Essential Reasons to Optimize Your Hotel’s Booking Engine

Did you know you can feed in local events into your STAAH channel manager calendar? The system will then prompt you to take necessary actions to optimize revenue from this opportunity.


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6 Tips to Optimize your Channel Manager and Maximize Revenue was last modified: February 12th, 2025 by staah

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