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The ever-changing landscape of SEO keeps hotel marketers on their toes. Here we delve into some pivotal considerations for your 2024 and beyond strategy. Search platforms have expanded More generically,…

There is no definitive guide to social media marketing because social media is constantly evolving. But the tips in this blog can help you always stay ahead of the curve.…

Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotel marketing strategies. They collaborate to enhance many things at once for an effective marketing…

In the fast-evolving landscape of the hospitality industry, cloud-based software solutions have become indispensable for staying competitive. The strategic adoption of channel management technology has become essential for hotels to…

When it comes to enhancing direct bookings, having a top-notch Booking Engine is just the beginning. Having an effective marketing plan comes into hand to help you drive more bookings.…

How you profile your guests – or segmentation as it is popularly called – defines the effectiveness of your marketing. Guest personas, essentially, are descriptions of the guests that your…

A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve…

Only launched on 5 July 2023 by Meta, Threads is already becoming a buzzword for marketers. Will it serve your hotel’s marketing needs? What is Threads? Threads is a new…

Google recently expanded its Micro Moments study to define a guest’s booking journey. Have you heard about it? Is your marketing strategy aligned to it? Find out more in this…

Hotel Marketing is only effective if the execution is done right. It’s all about how the message is being communicated, how it is sent to future  & existing guests plus…