"marketing"

In the dynamic world of hotel reservations, capitalizing on your website’s potential is vital for hoteliers. With 60% of visitors to Online Travel Agencies (OTAs) eventually checking out your website,…

The ever-changing landscape of SEO keeps hotel marketers on their toes. Here we delve into some pivotal considerations for your 2024 and beyond strategy. Search platforms have expanded More generically,…

In the age of digital word-of-mouth, the impact of online guest reviews on your bookings cannot be overstated. According to TripAdvisor, a staggering 83% of travelers consult online reviews before…

This is perhaps one of the most commonly searched questions on the Internet. Follow this easy guide to ramp up your direct bookings. Since they don’t come via intermediaries such…

In the fast-evolving landscape of the hospitality industry, cloud-based software solutions have become indispensable for staying competitive. The strategic adoption of channel management technology has become essential for hotels to…

When it comes to enhancing direct bookings, having a top-notch Booking Engine is just the beginning. Having an effective marketing plan comes into hand to help you drive more bookings.…

With a little creativity and lots of data and insights, low occupancy periods can be more efficiently managed Low occupancy is largely driven by seasonality with off-peak times being marked…

How you profile your guests – or segmentation as it is popularly called – defines the effectiveness of your marketing. Guest personas, essentially, are descriptions of the guests that your…

Pricing intelligence and revenue management software provider, RatePing Hotel Pricing Intelligence and leading hospitality guest acquisition platform, STAAH have enhanced their long-standing partnership to cover the former’s Price Intelligence and…

Queenstown in New Zealand, is a breathtaking destination that offers stunning landscapes and thrilling adventures to captivate visitors from all walks of life. Surrounded by Lake Wakatipu and the Remarkables,…