"marketing"

Hotel owners can now no longer ignore the need for an integrated online booking engine. With such a large proportion of business and leisure travel researched and booked online, if…

From a Kiwi garage start-up to more than 8,000 properties, STAAH was established in 2008 to fulfill a gap in the hospitality industry – a need for affordable and effective…

Revenue management discipline was non-existent until a few years ago. Started in the 1980s from the airline industry, the techniques are now adopted across industries and businesses are growing exponentially…

As a hotelier, there’s not much that’s more important to your business than guest satisfaction. It drives rate, fills rooms, improves rankings, and keeps your property ahead of the competition. …

To support the rapid global growth of STAAH, the hotel industry’s leading guest acquisition platform, Tony Howlett joins at the company headquarters as the new Chief Operating Officer.  His appointment…

Hotels around the world have started making bigger moves to win back lost grounds from online travel agencies (OTA). But is enough being done to own the customers entirely and…

Hotels can leave you in surprise when it comes to quirkiness. Best stay is always cherishable but funny weird experiences are even more unforgettable. Have a look at a few…

In the hotel industry live chat is used more as a tool to extend a hotel’s service offering into its online presence and as a weapon to win the fierce…

The hotel industry can be a fierce battlefield, especially as home-sharing rises as a disrupter in an already cluttered market. So, how do you stand out? Consider these statistics from…

Social media is constantly updated – so should you. Here are the top updates from the world of social media that everyone is talking about. 1. More people on a…