"social media"

It’s cost-effective. And it works. Influencer marketing is no longer the domain of the big guys. Essentially the digital age’s version of a celebrity endorsement, influencer marketing is a powerful…

When was the last time you visited a restaurant without a recommendation or at least reviewing their online ratings? It’s the positive review – the real person validation – that…

Guests today seek more than a place to sleep—they crave a memorable, one-of-a-kind experience. From boutique hotels to major chains, the demand for guest-centered stays is on the rise.  7…

Hoteliers must find innovative ways to enhance guest experiences and increase revenue. One strategy gaining traction is the implementation of vouchers. Often overlooked, vouchers can be a game-changer for hotels,…

Imagine your hotel as the must-book destination everyone’s talking about. That’s the power of the Fear of Missing Out (FOMO)—a crucial driver behind today’s booking behaviors. To capitalize on this…

Imagine a world where every booking goes straight to your hotel, cutting out the middleman and saving you significant commission fees. This isn’t just a dream—it’s a reality that direct…

In the world of hospitality, traditional approaches often operate within rigid, pre-defined time slots (Night stays, for example) where a room was either fully occupied for a night or it…

Finding the right balance between OTAs and direct bookings is a crucial strategy for hotels and accommodation providers for success. On one side, you have OTAs (online travel agents) that…

STAAH bridges its growing base of 20,000+ customers to travelers across Asia, thanks to the company’s latest partnership and integration with Klook, Asia’s leading platform for experiences and travel services.…

Before you realize it, the upcoming peak season will be here, presenting an opportunity to maximize your hotel’s occupancy with satisfied guests. In this regard, having a solid marketing mix…