Tips & Trends

This is perhaps one of the most commonly searched questions on the Internet. Follow this easy guide to ramp up your direct bookings. Since they don’t come via intermediaries such…

In the fast-evolving landscape of the hospitality industry, cloud-based software solutions have become indispensable for staying competitive. The strategic adoption of channel management technology has become essential for hotels to…

With a little creativity and lots of data and insights, low occupancy periods can be more efficiently managed Low occupancy is largely driven by seasonality with off-peak times being marked…

How you profile your guests – or segmentation as it is popularly called – defines the effectiveness of your marketing. Guest personas, essentially, are descriptions of the guests that your…

Queenstown in New Zealand, is a breathtaking destination that offers stunning landscapes and thrilling adventures to captivate visitors from all walks of life. Surrounded by Lake Wakatipu and the Remarkables,…

Your website is your property’s shop window. How well it is doing its job can be measured by user engagement on the site and conversion rates. Is your website converting…

A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve…

Only launched on 5 July 2023 by Meta, Threads is already becoming a buzzword for marketers. Will it serve your hotel’s marketing needs? What is Threads? Threads is a new…

Having certain quality content on your Airbnb listing can help you improve your search, ranking and drive more bookings on Airbnb. Consistently delivering high-quality stays on Airbnb can have a…

When surveyed in 2021*, 81% of the travellers said they plan to use a sustainable accommodation option in the coming year. This statistic is still big news for hoteliers and…