"guest experience"

How you profile your guests – or segmentation as it is popularly called – defines the effectiveness of your marketing. Guest personas, essentially, are descriptions of the guests that your…

Google recently expanded its Micro Moments study to define a guest’s booking journey. Have you heard about it? Is your marketing strategy aligned to it? Find out more in this…

To make your home a unique space that stands out on Airbnb, there are a few things you can do to create a memorable and appealing experience for your guests.…

A hotel needs an online reputation management system to manage their guest reviews because online reviews are a critical part of the decision-making process for travelers.  In today’s digital age,…

The hospitality business is booming yet again thanks to the dizzying pandemic havoc of the past two years. People are once again venturing out on their much missed and eagerly…

Sustainable travel rules the roost in India’s travel trends according to a Booking.com report. Here’s a look into what else your guests are looking for. Travel optimism is reaching new…

There are countless ways to lose a guest. While you can’t fix them all, here are some of the most common ones to avoid. 1.    Inflexible cancellation policy Flexible bookings and…

Inviting strangers into your vacation rental can be nerve-racking for even the most seasoned host or property manager. While most travellers are well-meaning customers who intend to use your rental…

A lot of leaders, including some with decades of experience who work at top-tier companies, do not fully understand the difference between “hospitality” and “guest service.” Industry expert Doug Kennedy…

Understanding which customer groups drive the greatest value is critical to the success of your revenue management strategy. Before sophisticated marketing and advertising technologies existed, the “spray and pray” method…