"guest experience"

Storytelling is an art form that marketers use every day to convey core brand messages to their audience, and ideally, to attract more customers for the long haul. Practice, however,…

Guest writer Jackie Douglas, President, Hospitality Sales & Marketing Association International (HSMAI) shares her insights and practices which the hospitality industry has learnt from COVID. The Hospitality Sales & Marketing…

According to a Google study, 48% of experiences are booked in-destination. Last-minute bookings are the biggest travel trend, especially since COVID struck. Travel-related mobile searches for “tonight” and “today” have…

OTAs are powerful marketing machines that provide hotels and vacation rentals great online exposure. But this exposure comes at a cost. Online travel agents (OTAs) form an integral part of…

It is never too late in the year to ensure you’re on track with adopting or adapting to the latest digital trends in hotel marketing. The bizarre year that was…

Keeping costs low is critical to maximising the revenue from your vacation rental. This means getting smarter about your energy usage. Let’s look at a few simple ways you can…

The premium wellness resort near, Philippines is delighted to kick its revenue goals with the STAAH booking engine and channel manager. The Farm at San Benito is a member of…

Among the many noticeable changes in the last 12 months has been people’s approach to gifting. Google reported an 80% increase in searches for “online gifting” from 2019 to 2020…

It’s the biggest news since COVID brought the tourism industry across both sides of the Tasman to a grinding halt. How prepared is your hotel or vacation rental to welcome…

Marketing is only as effective as its execution. The message being communicated to future and existing guests, and how it is sent, can make or break campaigns.  In this blog,…