"social media"

Why do you create content? To drive readers to an action that leads them closer to your conversion – your business goal. Let’s look at some tips to help you…

Seeing bookings slow down because of seasonality can be hard. It doesn’t have to be. Here are some marketing and revenue management tips to lift hotel occupancy and maintain revenue…

A marketing funnel is a journey that takes a potential guest from discovering your hotel to making a booking. Repetitively. Traditionally a marketing funnel is a cone that you fill…

Creating videos (or a series of them) to tell your story is a no-brainer; particularly catchy, promo videos. But how exactly do you move from wanting a killer promo video…

If you haven’t made a New Year resolution yet, start now by quitting one – or more – of these bad habits. Good news is, they’re not hard to ditch.…

Are you knee-deep in your 2019 plans for still to make a start? Wherever you are in the process, here are some trends and tools that should be top of…

[apester-exclude-playlist] Not everyone has deep pockets to splash out on an ever-growing list of marketing tools. Luckily, there are some free tools that do a great job of helping you…

[apester-exclude-playlist] If a guest has a good experience at your property, they’ll tell a friend or family. Chances are these people might want to check you out themselves. This cycle…

More than half a century on, bots are finally beginning to win. Let’s explore why you need to give these ‘human wannabes’ a go? 25-year old Mary is looking to…

Artificial intelligence (AI) now infiltrates every element of the travel process. Today, website chatbots, personalized search platforms, and in-room virtual assistants are being deployed to improve customer engagement, boost conversion…