"social media"

We may not have the crystal ball, but it’s hard to miss these trends that are likely to be shaping your marketing come 2020 and beyond. 1. The future is…

Move over millennials and boomers. Generation Z has rolled into a cyber town. It’s time to shift your marketing gears to reach and woo this new segment of progressive and…

Why do you create content? To drive readers to an action that leads them closer to your conversion – your business goal. Let’s look at some tips to help you…

Seeing bookings slow down because of seasonality can be hard. It doesn’t have to be. Here are some marketing and revenue management tips to lift hotel occupancy and maintain revenue…

A marketing funnel is a journey that takes a potential guest from discovering your hotel to making a booking. Repetitively. Traditionally a marketing funnel is a cone that you fill…

Creating videos (or a series of them) to tell your story is a no-brainer; particularly catchy, promo videos. But how exactly do you move from wanting a killer promo video…

If you haven’t made a New Year resolution yet, start now by quitting one – or more – of these bad habits. Good news is, they’re not hard to ditch.…

Are you knee-deep in your 2019 plans for still to make a start? Wherever you are in the process, here are some trends and tools that should be top of…

[apester-exclude-playlist] Not everyone has deep pockets to splash out on an ever-growing list of marketing tools. Luckily, there are some free tools that do a great job of helping you…

[apester-exclude-playlist] If a guest has a good experience at your property, they’ll tell a friend or family. Chances are these people might want to check you out themselves. This cycle…